What Makes a Website Great? 6 Effective Tips to Make a Great Website
In today’s era of digitization, having a website is mandatory for every business. However, just having a website isn't enough, your website has to be great in order to stand out and perform well to help you reach your goals.
If you have an online business you must've often questioned how to make a good website? There are multiple factors that make a website good. Let’s have a look at 7 useful tips for a great website:
Well Designed and Functional
Just creating a website with a few pages and calling it a day isn't enough. You must focus on the design and layout of your website, what is each page trying to achieve? At any cost, the web experience must be smooth and seamless. Don't try to overstuff your website with a lot of unnecessary pages as it will only confuse the end-user. You must find a perfect balance to give out precise and to-the-point information to your users.
Easy to Use
User experience plays a great role in making a great website. No one wants to spend hours figuring out how your website works. You must make the website simple and straightforward and easy to navigate. Your headings, pages, and navigation must be clear and not ambiguous. There must be a search button on your website to help the user find what he is looking for. You must think from a user perspective and find out how swift the experience of your website is from a user’s end. A good way to know if your website is easy to use is by asking a variety of friends from different age groups to navigate your site. Ask them to rate the user experience, were they able to understand what your site was about?
Optimized for Mobile
Not everyone browses websites through PCs, as a matter of fact in the year 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, which indicates a higher percentage coming from mobiles. Hence you must focus on making your websites responsive and optimized for mobile.
Fresh, Quality Content
Another aspect that makes a website great is the content present on it. You must put fresh content, free from plagiarism and any copy to avoid your website from getting blacklisted. Google and other search engines discourage bad quality content and hence there are huge chances that your website will not perform as well as it should.
You must put good quality, free from grammatical mistakes content on your website and keep refreshing the content on all pages frequently.
Adding high-quality graphics and images is also a great way to have quality content on your website. Make sure you are using high-resolution photos and graphics on your website for better performance.
Clear calls to action
Call-to-action is a button or a prompt that induces a user to perform an action. For example, the button on landing pages saying “see more” or “buy now” is a call-to-action asking the user to perform its next action. You must strategically place CTAs on your website so at any point the user knows what he wants to do next.
Optimized for Search and the Social Web
Last but not the least, Search engine optimization plays a great role in your website’s performance. No matter how pretty and accurate your website is, if it is not optimized for search engines, it will be difficult for it to appear on search engines. You must work towards on-page as well as off-page optimization of your website. A few mandatory things are:
There must be page titles and meta tags on every page and alt tags on every image.
Setup The Google Search Console
Optimize content on your site to align with frequently used words
Use relevant keywords in the content
Use Cascading Style Sheets for layout and keep your HTML code clutter-free.
Use short URLs
Use keywords in your URL
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Do you want to get a user-friendly and fully optimized website made? Haych Digital is a Full-Service Digital Marketing Agency in the UK providing innovative marketing solutions, website development, and SEO services thereby fast-tracking your brand’s growth. We offer complete marketing solutions to help build your audience and subsequently market your offerings efficiently you can always have a look at our work. Book your free consultation with us now.
