5 Ways to Boost Instagram Engagement With Reels
Instagram recently introduced the latest feature of reels, as Tiktok video content got popular amongst the masses. The feature is currently available in 50 countries worldwide and lets you record, edit, and share 15-30 second videos. The feature is not only used by influencers or bloggers but by businesses as well to increase engagement and interaction on Instagram.
In this article we would be focusing on 5 ways to boost Instagram Engagement with Reels:
Focus on storyline
Having a great storyline can help you keep the user engaged in your content. To keep the viewers engaged make sure your reel’s storyline has a solid background and well-researched content. The first few seconds of your content determine whether the user would continue watching your content or not. Hence make sure the first few seconds are captivating.
Don't make it an advert
No one wants to watch sponsored advertisements on their feeds by choice, so make sure your reels don't sound like an advert. Try to make it more casual and relatable for the audience so they don't feel they are watching an ad.
For example, the reel below was made for our client Officina 00 which showcases how their pasta is made on a daily basis. This Reel has hit over 10K playbacks.
Follow Music Trends
Did you know digital audio accounted for 11% of total media time per day for US adults in 2020? Because of reel content people usually make the mistake of focusing just on visuals alone. But you must also focus on the audio and music trends on Instagram.
Music plays a great role on Instagram as while the algorithm determines which Reels to should appear while a user is scrolling, it considers how likely the user is to:
Watch the Reel till the end
Press Like button
Comment or interact
Go to the audio page to make their own Reel
The Instagram app will prioritize your video if you use trending music so you must keep an eye on the trending tracks and use them in your content.
Educational Reels
Another key element to gain engagement and interaction using Reels is by making educational content so that people find it useful and would like to see more of your content.
Educational content is important not only for influencers and bloggers but for businesses as well to increase engagement on Instagram.
Custom Reels Thumbnails
Last but not least, pay attention to the thumbnails of your reels. If you have the resources, customize reel thumbnails for reels. Also, if you have a theme for your grid then it is ideal to match the thumbnail so it looks more cohesive.
About Us:
Looking for some engaging reel content for your Instagram business account? Haych Digital is a Full-Service Digital Marketing Agency in the UK providing innovative marketing solutions thereby fast-tracking your brand’s growth. We offer complete marketing solutions including Instagram Reels and visual content to help build your audience and subsequently market your offerings efficiently. Book your free consultation with us now.
