How to Choose the Right Digital Marketing Agency in the UK?
With every passing day, businesses are trying to shift more towards virtual as compared to physical. Especially after COVID-19, we have noticed a drastic shift in online services. For any business to succeed in today's world it is fundamental to have an online presence that is also being marketed accordingly.
As consumers are seeking online services, it is more important than ever to have a solid digital marketing strategy apart from having a visible presence. While a lot of companies look for an in-house marketing team, however, the workload can sometimes get more than an in-house team can handle.
As per research,
The United Kingdom (UK) was home to 53 million active social media users as of January 2021.
Apart from the workload, digital marketing management requires a specific skill of expertise and knowledge base for effective implementation. There are tons of digital marketing agencies in the market however, the prime question remains, “How to choose the right Digital Marketing Agency in the UK?”
In this article we would be guiding you through the process of selecting the right digital marketing agency in the UK for your business:
1. Understand your Requirements and your Budget.
The first and foremost step while looking for a digital marketing agency is to understand your requirements and the budget you are willing to spend for that. The requirements for digital marketing vary from business to business.
For instance, the requirements for the marketing of a grocery store in London would be different from a Photography Service provider in the UK. You must have a clear vision and what you want to achieve through your digital marketing practices which you can communicate to the agency to help you reach your goals.
You must have clarity in your requirements before you seek out services from a digital marketing agency. Here are a few questions that you can ask yourself before making your decision:
What are your goals with respect to online presence?
How much budget can you spend on digital marketing efforts?
Would you like to split the work between the in-house team and outsourced agency? If yes, what is the division going to look like?
Once you are fully sure of what you want from a digital marketing agency, you can start your hunt and communicate the desired services to them.
2. Credibility
Because of the very fact that online businesses are flourishing, there are countless marketing agencies popping up in the UK. You have to make sure to go through the agency’s reputation and credibility. You can look for online reviews and testimonials and see if the reviews seem authentic.
Look at the company portfolio and the clients they have worked with. Check the client references and have a discussion with them about their experiences. You would be surprised to know how much detail there is to how a digital marketing agency works which can only be disclosed by the clients.
You must also go through the agency’s digital presence. Is the website looking authentic and working properly? How is their website’s performance and SEO? This analysis will also help you in making your decision.
3. Choose an Agency that Aligns with your Company
Have a look at your own company's culture and values and then look out for digital marketing agencies. It is integral that you go for an agency that has similar work values, ethics, and culture as yours so it becomes easier for you to build chemistry together.
It is important for the agency to mesh with your business and work with you in harmony. By doing so, you wouldn’t have to feel you are working with another company, rather it would be like an extension to your own business.
Looking for a company that aligns with your company is as important as their work quality as it will determine your future encounters and communication with them.
4. Demand Full Transparency
One of the biggest red flags while working with a digital marketing agency in the UK is the lack of transparency. Look at the company’s profile and website if the information is missing, contact guidelines are vague, then there is a high chance that a company is hiding something from you.
You must also be able to look at their client list on the website, if it is not there then that’s also a matter of concern. There are several offshore companies that would offer you a lot of services for cheaper rates, our advice would be, don’t fall for that trap!
You must have clear communication with the agency and ask for full transparency throughout the process. Regular meetings, detailed reports on the progress, updates on what is happening are every client's right.
5. Look for a Full-Service Digital Agency
Most Digital Marketing agencies claim to provide all-in-one solutions but once you dig deep, you realize they are outsourcing most of the work. Having different parties work for you would cause a lack of cohesion as well as clarity.
Going for a full-service digital agency has several advantages but most importantly, you get all your services in one place including branding, photography, website creation, social media management, etc. A complete marketing solution from a single agency will help build your audience and market your offering efficiently rather than going to different agencies for different services.
Working with a Full-Service Digital Marketing Agency:
Finding the right digital marketing agency is not a piece of cake but by now, you are fully aware of what to look for while searching for a Digital Marketing Agency in the UK. There are things that you have to avoid and things that are essential to a smooth relationship with the agency. Using the help from this article you can select the right agency to work with and make your ideas a reality.
Haych Digital is a Full-Service Digital Marketing Agency in the UK providing innovative marketing solutions thereby fast-tracking your brand’s growth. We offer complete marketing solutions to help build your audience and subsequently market your offerings efficiently. Book your free consultation with us now.
