Why You Shouldn't Use Linktree & What to Use Instead
What is Linktree?
Linktree is a solution that Instagrammers have been using to manage their off-site links. As Instagram doesn't allow multiple links in bio or clickable links in post captions, Linktree helps with managing multiple links.
The process is simple, you get a short link from Linktree which can be added to your Instagram bio. Once you click the link, it will redirect you to a webpage where you can find all the links you want the audience to see. The audience can then select the platform they want to see.
For example, if a fashion blogger has a YouTube channel, a Facebook page, an Instagram blog, and a website, they can make a Linktree with all their links consolidated in one webpage with the help of Linktree, so the audience can decide which platform they want to visit.
Why You Shouldn't Use Linktree or Similar Link in Bio Services:
The link in bio services is such a relief and makes one's life easier but we don’t suggest you use them. Why? By using Linktree the audience that could potentially land on your website, lands on Linktree instead.
Why Does That Matter?
The audience that came on your Instagram is redirected towards Linktree first before they reach your website. There are chances that after clicking the Linktree the audience wouldn't land on your website, which isn't good for your site’s SEO.
The more people land on your website, the better it is for your site performance and SEO. The number of visitors coming to your website equates to the potential business leads and impressions that are generated. The greater the number, the better your chances to convert those leads into customers. Subsequently, this is a great way to grow your business by having a large audience redirected to your website.
Moreover, the free version of Linktree is not customized to your brand. They do not provide customization to brand color, logo, or font unless you go for the premium version. Which can create a disconnect between you and your audience.
As per research, as much as 98% of site visitors don't engage in a transaction during their initial visit to a website. Wouldn't it be better if the audience directly reached your website without involving a third party in between?
What Should You Do Instead?
If you’re not using Linktree then what should you do? Create a landing page on your website instead!
Eliminating Linktree and making a landing page on your own website that works just like Linktree is a great option to redirect your audience to your website and increase the traffic rather than redirecting them to a third-party website. By doing this, you can get a large audience to land directly on your website.
You can create a page on your website which has all your links on one page and aligns with your branding as well. Isn’t that a win-win?
Haych Digital is a Full-Service Digital Marketing Agency in the UK providing innovative marketing solutions thereby fast-tracking your brand’s growth. We offer complete marketing solutions to help build your audience and subsequently market your offerings efficiently. Book your free consultation with us now.
