How to Create a Killer Social Media Marketing Plan (6 Tips)

Social media marketing can be a bit of a minefield. How do you spread your brand message and offerings to the masses in the most effective way? It’s tricky business trying to execute a great social media marketing plan. From content creation to community management it's an ongoing process that takes time and consistent upkeep - but it has a HUGE impact on the growth of your business. We’ve come up with a few key tips to help get you started...

Set Clear Goals

It's important when implementing any kind of social media marketing strategy to have clear goals in mind before you get going with the content management side of things. This not only helps you create content with purpose but also enables you to track your progress and measure results! That way you can see what worked, what didn’t work, and what you should do next to improve.

Create Amazing Content 

Great content is all about giving value! Whether it's a post teaching people how to solve a problem, or helping a customer to make a decision. Social media marketing is all about giving valuable content people can engage with! Ask yourself whenever you create content whether or not it is shareable and useful - would you share the post with a friend? Does it help to solve a problem? 

Post Regularly

Consistency is key! - Ensuring that you're posting regularly across channels and keeping your following up to date and informed is one of the best ways to grow your audience and increase your reach. Be sure to make use of great features like stories and reels too! Another great way to keep up with your content management is to use social media scheduling tools like buffer, canva and so on. This way you can manage content and set automated posts up!

Don’t Forget to Use Hashtags

Hashtags are often overlooked in social media marketing, but they’re a super useful (and free) tool to help you break through some of the noise of social media. Whether using a hashtag research tool, or doing your research organically - try to think of keywords and tags people within your niche are interested in. TIP: Use specific hashtags as well as obvious ones, a mixture of hashtags with high, medium and low search volumes helps to target a range of audiences within your field. This will not only help you to rank in the relevant places but will also enable you to tap into smaller audiences that may be relevant to you.

Engage with Your Audience

Community management is all the rage right now, and akey part of any social media marketing strategy. A huge part of this is engaging with your audience on social media. Make sure that you are managing the community that follows you by interacting with them regularly. Use polls, DMs, quizzes and competitions to build relationships, trust and insight. Whatever it may be, make sure your followers know their input matters and their support is valued.

Have fun with it!

Social media is all about creativity! Your audience follows and engages with your content when it's creative, innovative and valuable. Have fun with your content, audience and marketing strategy. Keep up to date with exciting new trends and always try to keep things interesting!

In a nutshell - make sure you’re getting the most you can out of your social media accounts. This means creating valuable content, outlining set goals, engaging with your audience and making use of free marketing aids like hashtags. Remember to keep things fun, engaging and informative where you can!

To find out more about our social media management packages and services get in touch with us today!